Tag Archives: persuasion

Persuasion (Part 1 of Fishing Lessons)

If you haven’t read Dr. Robert Cialdini’s, “Influence: The Psychology of Persuasion,” you need to. I’ve heard talk about that this is a great book for sales and marketing people. Not true. It’s a great book for anyone who has … Continue reading

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Fishing in HR and Business

I saw an article in the news yesterday that made me start thinking about some of the concepts in psychology that influence my behavior that I take for granted. I take them for granted because I know about them and … Continue reading

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Seth Godin is a Cialdini Master

My friend, Bill Sherman, posted about Seth Godin’s “Are you in the tribe?” post. Go read Bill’s post and Seth’s post. I’ll wait. Do you want to be in the tribe yet? Of course you do. If you’ve ever heard … Continue reading

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