Tag Archives: social psychology

Persuasion (Part 1 of Fishing Lessons)

If you haven’t read Dr. Robert Cialdini’s, “Influence: The Psychology of Persuasion,” you need to. I’ve heard talk about that this is a great book for sales and marketing people. Not true. It’s a great book for anyone who has … Continue reading

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Getting Involved

To start todays post, I want you to make sure that you do NOT think about pink elephants. Just don’t. And every time you do, I want you to make a mental note that you have. Research is really clear … Continue reading

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