RJPs, ELPs, and other Alphabet Soups (Part 2 in learning to Fish)

Today we’re going to look at one or two of the most powerful tools in an HR executive’s arsenal. I have a hard time seeing these as two totally separate tools. It’s a bit like saying that a flat-head and a phillp’s-head screwdriver are completely different tools. They’re at least from the same family.

An RJP (Realistic Job Preview) is a selection device that you give to a person in the selection process that gives them an idea of the job that they’re trying out for. Many times (and especially so in this job climate), a recruit is really just interested in getting into the job. It’s a paycheck and it represents stability and the ability to provide for their family. That doesn’t mean that they’re not interested in doing a good job for you, but it’s not at the forefront of their mind.

The best RJPs are the ones where you let an employee come in and spend some time with an existing employee, and even let them do the job some. “This job requires the ability to lift 45 pounds over one’s head” doesn’t have quite the impact of actually lifting a customer’s purchase into their car in the August heat. An RJP is designed to give as realistic picture of the job as possible to the potential employee.

However, sometimes it’s just not feasible to have an employee work in the actual situation. A simulation is another possibility. If you’re unable to do that, videos work well, but there are important considerations there. Don’t use actors. Use your employees and let them be as candid as possible. If working in the heat wears on them, have them be truthful about it. You can also use a written RJP, but these should really be reserved as a supplement to another RJP or as a last resort.

A lot of times, companies think that they need to sell the job to an employee. But this attitude can really be counterproductive. When you’re selling a product to a consumer, that’s a different sort of relationship that you’re forging. The power differential isn’t in the same direction, so you need to make things look a little brighter and shinier than they might be. When you’re hiring someone for a job, that person needs to know that every day isn’t going to be roses and sunshine.

That’s how an ELP (Expectation Lowering Procedure) works. Researchers took a lead from the RJP literature and designed a study where they gave people a short presentation outlining how a lot of people come into new jobs with unrealistic expectations of how the new job will be. They didn’t give any specific information, just that explanation and some ideas of how one can enter into a new situation and have realistic expectations. The results of the study showed that those people entered into their new job performing better, and over time had significantly lower levels of turnover.

An RJP and an ELP impacts3 major areas and research has shown they’re really powerful in those areas.

  • More trust for the employer – New employees are used to being “sold” on a new job. When you’re honest and up front with them, they appreciate it.
  • Lower long-term turnover rates – When an employee knows what they’re getting into, they’re less likely to leave.
  • Fewer rapid-term turnovers – RJPs allow people to more often self-select out of a new job, that’s why it’s critical that they’re given before an offer is made. After the offer is made, a person may feel unable to leave, or they’ll leave as soon as they realize the job isn’t for them.
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Persuasion (Part 1 of Fishing Lessons)

If you haven’t read Dr. Robert Cialdini’s, “Influence: The Psychology of Persuasion,” you need to. I’ve heard talk about that this is a great book for sales and marketing people.

Not true.

It’s a great book for anyone who has anything to do with business. Think about it. How many times a day do you have to persuade someone to do something you need done. If you’re a leader, that’s all you do. How many times a day is someone trying to convince you to do something they need you to do?

Cialdini talks about the pieces of our brain that respond to these tactics as the “click whirr” portions. They’re very automatic, unless you understand them. If you know about them, you can circumvent them (most of the time) and you can use them to your benefit and also to the benefit of those around you.

He’s got a total of 6 principles that he talks about in-depth and I’m not going to cover all of them here, but I’ll give you enough of a taste that you’ll want to go get the book yourself.

For instance, in the book, one of the principles Cialdini talks about is “Liking.” That is, we respond better to people we like. That seems logical, doesn’t it? If it’s so logical, why is it that a lot of people seem to think that you can get better customer service by being brusk and abrasive? Give it a shot the next time you’re on the phone with someone at the cable company.

  • Be pleasant
  • Use the CSR’s first name
  • Say “Thank you.”

Now, if you really want to be cooking with persuasive gas, do it at work. If you’re a leader, apply all that to your employees. I’m not saying that you have to become best friend’s with them, but if your reputation is like Donald Trump, try making them like you for a while. You’re very likely to see your production numbers soar, and when you need extra effort from them, you’ll get it without too many complaints.

Another of the principles, and one of my favorites is “Reciprocity.” It’s all prevalent in human society. In fact, it’s what a lot of what makes human society work, and you can see it every day. It’s the concept of “if I give you something, you owe me.” It’s a lot more subtle than that, but it’s very true, and we’re geared to automatically respond to it. I’d try to give this a detailed treatment here, but there’s really a lot more to this than I can cover in a blog post, so I’m going to give you enough to see the value in buying Dr. Cialdini’s book.

We’ve all been in a situation that he talks about. A co-worker needs you to help with something that they’re in a dire situation with, and they’ve begged you into helping them. You’ve helped them finish it, and you’ve saved them from a horrible day at work. Bring the last time you were in that situation into your mind. Close your eyes and think about it. Your co-worker says to you, “Thanks, a lot. You totally saved my bacon on that one.”

How do you respond? If you’re like most people, you say, “No problem,” and you leave it at that. Cialdini points that out as the moment that you’ve lost the power of reciprocity. Instead of just leaving it there, tack on, “…I know that you’d have done the same for me if I were in that situation.” That doesn’t sound any worse, but it activates the “click, whirr” part of the brain, and gives you a better chance of persuading that person when you’re in need, without ever having to overtly refer back to the situation.

Now, like I said, there’s a lot more to Dr. Cialdini’s book than I’ve presented here. I’ve not even scratched the surface. Go get it. Read it. You’ll be better able to succeed in work and life after reading it.

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Fishing in HR and Business

I saw an article in the news yesterday that made me start thinking about some of the concepts in psychology that influence my behavior that I take for granted. I take them for granted because I know about them and understand them, whereas most people probably don’t. It’s much easier to change a behavior, or influence something when you’re aware of why it happens.

Staying in the Loop – Human Resource Executive Online

The article I read dealt with helping HR managers understand how to better connect with their employees. It’s a good article, but it really leaves something out. As I read the article, I started to realize that after it would present a topic, it also presented some ideas of how to handle things. It felt too much like a checklist. If you’re reading my blog, I want to give you good information that you can process and use. I want to give you knowledge that you end up using. I don’t expect you to walk away with a degree in psychology, but if you understand some principle or theory better and it helps you at work, then I’m happy.

“Give a man a fish, and he eats for a day; teach a man to fish, and he eats for a lifetime.”

I’m not sure I got the proverb perfectly, but it’s really the intent that’s important. So, over the next few posts, I’m going to work on teaching you to fish (metaphorically, of course).  It’s my birthday today, so this is how I’m choosing to celebrate. I’ll give you all the gift of knowledge.

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